The casino management platform faces the gambling industry challenges with a data-driven approach. But existing casino management tools failed to provide operators and managers with necessary functionality. Since every guest has different factors that determine one’s satisfaction level, the personalized approach to every guest has become vital to casinos. To win the competition, casino employees must create an excellent guest experience by meeting guests’ expectations. But for casino operators, managers, and C-levels, things are not so bright. This characteristic especially applies to Las Vegas, the heart of gambling, famous for its casinos and entertainment.Īs visitors, we see bright lights, friendly personnel, and delicious drinks that make us more likely to gamble. Everything has two sides – a bright one and one that doesn’t show.